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The Origin of Yoganomics


How does one person address the blind unbalanced inequity occurring in the credentialing of yoga teachers by Yoga Alliance


My name is Brian Castellani, and I am specifically known for challenging the medium of how yoga teacher education is both qualified and quantified in the United States.

Brian Castellani | Yoganomics | Indie Yoga | Independent Yoga

I write that as one person, because I am only one person, and I have always been only one person. 

I don’t have an editor (other than myself), I did the sales, the one that writes stories, (or asks other yoga teachers, yoga retreats and yoga studios to write their stories) and I am the one who is responsible to figure out how it’s going to work.

I don’t have anyone in other parts of the United States who are retired and commit to working for free for me.  I don’t have interns, and I have never had them.  The work I do is either paid for or self-taught, but inevitably it is all contingent on my effort to complete the tasks.

Chloe Hallock | Yoga Teacher | Portland Oregon | Yoganomics® • the blueprint of yoga for Independent Yoga •

Since 2009, Yoganomics has been up and running.  I have undergone enormous challenges during this whole process.  I addressed the blind unbalanced inequity occurring in the credentialing of yoga teachers, I trademarked two names: Yoganomics & Indie Yoga, I incorporated in New York, and then California.  Under the best of intentions, I managed to single handily address the passive-aggressive, manipulative propaganda that Yoga Alliance regularly spewed as fact… and they did change.  They fooled everyone that the changes negated all their past transgressions against the yoga community.  And for a time, forgiving yogis gave them an unwarranted and unearned pass.  But nothing changed, because they are still scheming, yelling and firing employees who disagree with philosophical practices… and still not really providing a service to anyone but themselves.

Brian Castellani and John Kepner of IAYT International Association of Yoga Therapists

As I continued to navigate my way through the business of yoga,  I was most often overwhelmed, penniless and without help.  What I found out (the hard way) is that American yoga either didn’t want to talk about the Yoga Alliance,  didn’t care about them, or felt as though they – themselves, were too insignificant to shake up the current trajectory of status-quo based yoga in America.

Explore Independent Yoga with Yoganomics® • the blueprint of yoga • www.yoganomics.net - the only independent yoga news source in the United States.

I asked anyone that would listen to me for help.  Because, frankly, I needed help.  When that didn’t work, I asked anyone that would talk to me for help, but that didn’t really work either. No matter what I did, or how I pleaded with people, I rarely got any help…. but I did manage to get help from a few people that re-affirmed my suspicions, my logic, and my drive. But, unfortunately, most yoga teachers we unreceptive.

Why would social justice loving yoga teachers be unwilling to help me prove that Yoga Alliance is a corrupt system? Because they have no choice but to use the system that is provided.

Inevitably, the people who did understand the stranglehold that Yoga Alliance has over American yoga does not want to shake the boat, don’t want to get involved, and inevitably wouldn’t help.  And as for the people who didn’t understand, couldn’t hear it.

Brian Castellani, Creator of Yoganomics and Yoga Teacher Dina Amsterdam

The fact of the matter is, though, I have had multiple insiders who worked at Yoga Alliance that I spoke to at different times in the six years I covered them… in addition to all the yoga teachers, yoga studios, yoga retreats, corporate yoga CEO’s, even the yoga editors at magazines,  – even the yoga rock stars – all said the same thing: they all agreed that something had to be done, but they didn’t know what to do.  

KK Ledford & Brian Castellani at Yoga Journal Magazine, 2007

At the time, it was completely unclear what role Yoga Alliance played in yoga – mainly because the YA non-profit board would never comment, nor return emails, or ever answer phone calls… and the Yoga Alliance employees had to sign a strict confidentiality clause, in each of their contracts.

I had been told by a former employee that Yoga Alliance would fire anyone who openly disagreed with any of their positions on any subject at any time.  

Most people were generally unhelpful and would not discuss education, credentialing or rumors with outsiders.  The yoga specific committees they created in 2011 are smoke screens that were meant to appeal to American yoga.  Committees are not their real business because they are a social credential.  The real money comes from the corporate deals they have through their marketplace. As more and more yoga teachers sign up for their insurance, more sign up for discounts on rental cars, the more you perpetuate their unhealthy cycle of assumed legitimacy.


Deleted YogaAlliance FBChat April-17-2013-1419-Screen shot 2013-04-17 at 2


The implications of non-truths surrounding that time (2007 – 2013) were huge.  I talked to anyone who would listen. I had driven myself completely off the road with the burden of exposing the absolute fabrication of yoga safety standards and yoga credentialing. 

Yet… the mystery of credentialing yoga teachers still happens each and every day – even in this day and age.

Maybe yoga teachers go along with Yoga Alliance because they simply haven’t figured out a way to create another entity.  It’s just not my problem anymore.  I won’t do it by myself.  I have done what I can.

At my own expense, I set out to address the issues I felt needed to be addressed.  I attended the first two years of Wanderlust’s, I flew to Texas and I held an impromptu Louisiana state yoga regulation meeting attended by seventy yoga teachers and studio owners all over the state.  I researched Yoga Alliance’s tax records.  And I even attempted to speak with Yoga Alliance at a 2011 NAMA conference, but the result was a waste of time and wasted energy.  Yet, I was still compelled to do what I felt was right.

What yoga does now is up to them.  After six years of searching on my own, most yoga teachers have chosen to go along with the Yoga Alliance’s imposed social model of false safety credentials.   So, as yoga has spoken, I too have the right to speak.


Infotek Naval Military Contractor bought by Yoga Alliance USA John Matthews, Lynn Bushnell


You have made your choice and I have made mine.

If people are not concerned about the future of yoga education, then I will not waste my time fighting on my own anymore.  I have forced myself to let it go.  Every month I have spoken to a handful of people. Every month I am contacted by false profiles from the larger yoga corporations or other people who offer to help but are only fishing for information.

I am aware which entities are contacting me, both past and present, and I will never forget their overt manipulation to impede the progress of yoga.

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