Yoganomics® • the blueprint of yoga •

Thoughts on Opening a Yoga Studio

Try to get some face time with owners of other Studios.   Ask a ton of questions and see what happens.

An important thing to do is to visit as many studios as you can in your area. Try to take some classes, get a feel for the types of studios around in different neighborhoods.

What kind of studio do you want? What sorts of amenities are you planning on providing? Look at the differences between the studios, make a list of what each one has and doesn’t have – and also what some of the common similarities that really stand out.

Then, try to literally craft a business plan from the bits and pieces of each of the studios that you like. Work backwards, What kind of studio do you envision, then ask yourself what the countertop looks like, is it spacious or small? Is it heated?

Small Studios can be anywhere from 400sqft to 2000sqft. – What is the highest amount you are prepared to pay per SQ FT? (a general call to a commercial real estate office will tell you what the going rate is)

At a birds eye glance, what is the demographics of the area you are interested in.  does it seem like it would be a pretty dense real estate?  Or is it a light foot traffic area?

What is your location? Everybody says “location, location, location,” but what is that?

Your city’s Chamber of Commerce has the age demographics of your entire city available for free. You don’t even have to join the Chamber group.

My recommendation is to open it in a mid 30’s age range neighborhood with heavy foot traffic (which is probably everywhere).

Things to look out for is: a clear concise lease, good air ventilation, what is the humidity like and what kind of flooring will be installed? What is the foot traffic flow going to be inside the studio? You don’t want students tripping over each other as classes let in and out.
If you’re going to open a business, then think like a business owner. As long as you have a good yoga practice and teach competent yoga classes, then the rest will fall into place if you do the work.

Air ventilation for yoga studios can make the difference between a successful yoga studio and a struggling yoga studio.

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