Mindful Focused Marketing

We Bring Balance to the Practice of Managing Your Business

Yoganomics® brings decades of combined design, business and marketing experience that gets other people and businesses results. We help many businesses achieve new heights of online visibility. We bring consultative expertise in the area of pay per click management, search engine optimization, social media marketing, website optimization, in addition to a range of graphic design services. Coupling creative and analytical marketing talents with a thorough knowledge of online consumer behavior, we help clients “connect” to targets and grow businesses.

Brian Castellani

Founder, Designer, Yoga Teacher 

For five years, between 2005 towards the end of 2009, Brian Castellani worked at Yoga Journal Magazine.  Since starting Yoganomics, on November 4th, 2009, he has been involved with either marketing or building websites for many types of businesses: restaurants, local store owners, raw pet food co-ops, dieticians, farmers markets, tourism, travel and every other type of media imaginable.

He has been featured in Origin Magazine, and San Francisco’s Common Ground, written into the foreword’s of Yoga Bitch, by Suzanne Morrison and Finding Personal Peace, by Mrs. Melissa J. Chaney. with the help of a small group of dedicated yoga teachers, drew international attention to the most crucial element happening in yoga today: yoga education.

Since the beginning of Yoganomics, Brian Castellani has concerned himself with issues that are the cornerstone issues that affect the lives of millions.  For 3 years he served the ONE Campaign, as a District Committee Member for the Bay Area. ONE is a campaign and advocacy organization of nearly eight million people around the world taking action to end extreme poverty and preventable disease.  Brian has worked with ONE since 2009.

Other issues that mean the most to Brian are orphans, disability rights, yoga education, eradicating the corporate plague of unaccountability, ending dependence on oil and reducing the number of endangered species.

  • Web Design   91%
  • Hosting & Tech Support 96%
  • Web & Print Marketing 93%

Sarah McLaughlin

Graphic Design, Web Design, Marketing, Artist, Copywriter, Health Coach, Yoga Teacher

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  • Photoshop 97.5%
  • After Effects 90%
  • Illustrator 73%

Heidi McGehee

Graphic Design, Photographer, Model, Videographer, Web Design, Logo Design

Heidi has been doing photography for clients for 10 years. She started out with senior portraits, capturing quality images for family portraits, events, weddings, and experience with engagement, baby, and maternity photography.

Heidi loves shooting editorial style portraits and artistic images from urban landscapes and nature. For Heidi, photography is an authentic passion that has taken root since childhood. She has shot for multiple school portrait companies and currently shoot portraits for featured patients for Garcia Facial Plastic Surgery.

Heidi also is proficient in graphic design. She graduated with an Associate’s degree in graphic design in 2011. Since then I have done work for clients, mostly in the form of creating logos.  Heidi uses her graphic design skills by working for various print companies and specifically marketing Dr. Phillip Garcia: producing presentations, signs, fliers, invitations, graphics for web advertising, eblasts and newsletters.

The various graphic design work for these marketing materials has culminated into awareness of online marketing, print marketing and now Yoganomics®. She has experience creating graphics, writing content and scheduling out multiple posts for various social medias.

  • Graphic Design 95%
  • Photography 94%
  • Social Media Management 92%


When you choose one the Yoganomics platform, you automatically receive the best possible option for Secure WordPress Hosting.  You automatically will have a free “HTTPS” website, which adheres to the latest Google HTTPS update to their webmaster guidelines.


SEO Content Writing

Think deeply about customers.  Consumers pay money for creative innovation. Consumers also avoid the mundane. Creativity, innovative marketing, and well written targeted copy are the best ways to reach your customer.  All it requires… is creativity, innovation, and execution.

Search Engine Optimization

Search Engine Optimization (SEO)
Results are driven by search engine optimization and an accurate online strategy will naturally engage and attract an organic and high-quality traffic ranking with Google, Facebook, and all the rest.


Marketing can strategically magnify your businesses presence, but data-driven marketing and accessibility will allow you to see a snapshot of how the business is performing in specific markets. Yoganomics® gives you the tools, the data, and reports that’ll help you make smart, strategic decisions for years to come.

Yoganomics®: Sustainable Alternatives to Traditional Media

Read through a few posts from our blog, or contact us!  

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